Our goal with Wild Apparel is to help make the world a better place, whilst leaving behind the smallest footprint!

Here is what we are doing to stay true to our eco goals! 

  • Almost ALL of our products are made with 100% Organic cotton! Organic is super soft, doesn't use any harmful chemicals or pesticides (because save the bees!) & uses far less water than its non- organic partner. 

  • We plant a tree with every product sold with our partners at One Tree Planted & The Last Of The Wild Places. This helps us off set our carbon footprint & help revive and restore ecosystems.

  • Our products are made in a facility that runs off 100% renewable energy and is carbon neutral. 

  • Wild Apparel Australia has our staff and production carbon offset through 'Our Trace'
  • The dye processing takes placed in a closed loop, water purification system which uses treatment ponds, sand filtration and reverse osmosis to convert the water waste into clean water.

  • Our products are made to order in small batches that are purposefully meant to sell out in order to reduce our waste!

  • Our style is simplistic and timeless.

  • Our garments are high-quality and durable, we encouraging only buying what you need. Our products are designed to be staples in your wardrobes! So you can get a million wears out of them :) 

  • Our shipping packaging is compostable & recyclable!

  • We ship using our partners at Sendle who are 100% Carbon Neutral delivery service.

  • 10% of our profits go back into helping fund our business Wild Education (TM) Wild Education is a conservation education enterprise who specialises in holistic forms of education. To find out more about wild, head to




  •  We are aligned with Earth Positive and the Fair Wear Foundation to ensure that workers are being treated ethically and have good working conditions

  • Our products are aligned with Responsible Cotton Act to ensure that the Environmental Justice Foundation and the 'Clean Cotton Campaign' allows complete traceability of the organic cotton.

  • 10% of our profits go back into helping fund Wild Education (TM) When you purchase from Wild Apparel, you are helping a conservation education efforts!

  • Our garments are made overseas in India in an ethical and sustainable business through Earth Positive. Our designing, printing & all other business related aspects are done in Australia. 

  • We have made our products as affordable as possible without compensating for lack of quality! Our products are designed to last and we wish for everyone to be able to have access to quality and sustainable clothing.

  • We promote diversity and inclusivity within our brand. We are always improving on how we can make our brand more accessible.


About Our Suppliers

100% Organic Products 

We source majority of our clothing from EarthPositive® and a few items from AS Colours Natural fibres/Organic range.

EarthPositive® is produced exclusively from organic Indian cotton, and the entire production process is controlled and certified in accordance with the latest version of GOTS. All products are labelled as Organic.

Continental Clothing Company has been licensed under the Global Organic Standard (GOTS) since 2007. For the past five years the Company has been the largest organic textile licensee of the Soil Association.

Verified Ethical Manufacture 

100% of the EarthPositive® production undergoes annual audits to comply with the FWF Code of Labour Practices in accordance with the International Labour Organisation’s conventions.

Continental Clothing Company has been a member of Fair Wear Foundation (FWF) since 2006.

90% Reduced Carbon Footprint 

EarthPositive® is made in manufacturing facilities powered by green renewable energy, from low-impact raw materials. The carbon footprint of EarthPositive® products has been reduced by some 90% and the calculations were certified under the PAS2050 standard by the Carbon Trust in the UK between 2007-2009.

Our Factory 

This vertically integrated garment factory in Tamil Nadu, Southern India, is the primary manufacturing facility of Continental Clothing Co. 

The state-of-the-art technology and ultra-modern infrastructure provide the setting for the textile industry's leading showcase of socially and environmentally responsible production.

We're always open to improving our methods, please feel free to email our team at for any enquiries.